If advertising has one major goal, it definitely is to reach people at the moment and with the message that most influence their decisions. And these particular moments are just before their shopping trips. This is where the power of PRIMING resides. But what is priming? This very powerful tool is the effect advertising is […]
In the technological era the moments we are separated from our smartphones are very rare. We nowadays carry them wherever we go, they replace wallets, purses and sometimes even the keys to our homes or cars. Besides all the features the smartphones have, they carry the golden ingot of our times: data. Whatever we do […]
When talking about marketing and its tools no farther than 5 years ago phrases such as artificial intelligence, machine learning, big data monetization sounded as words from a faraway future that rather have more to do with science fiction movies and that can no way ever be related to a marketer’s daily job. Even today, […]
In accordance with a KPMG report regarding the Retail Trends of 2019 the first trend defined by the international organization is that of “ from we to me”. This means that the retailers use customer data to deliver hyper personalization in order to get a very in-depth understanding of their consumer’s behavior habits. The shopping […]
We all heard about Amazon’s big move, who recently bought Whole Foods stores in the US and opened in less than a year the first cashier-free store in the world: Amazon Go. That shows us the direction Amazon is aiming at. A bold move that will attract other big retailers in revolutionising the supermarket concept […]
Did you know no new shopping malls were built in the US after 2006? Did you know footfall traffic to the shopping mall dropped 50% now versus prior to 2010? And that 30% of all US shopping malls are projected to fall starting this year? In the last two years there was an acceleration […]
Data is the new oil and for shopping centers, getting in the business of processing offline factual data (to be mixed with online statistical data) means a new and very lucrative revenue stream. There is a yet untapped income stream lingering in plain sight just beyond reach. All those people generating all that […]
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