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Footprints for Retail Retail Apocalypse COVID 1

2020 is the year of physical retail (r)evolution. Here’s Footprints’​ imperatives for #futureofretail

The #COVID-19 pandemic will cause a lasting change in the way we shop. The survivors of this Retail Apocalypse will need to address the new shopper behavior, the “new normal”. At this pivotal moment, when the economic & social environment changed globally, not by choice, but by legal enforcement, only those retailers will survive that […]

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Footprints for Retail and its technical capabilities that will lead Commercial Real Estate into the digital era

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  One of the most important assets that Footprints for Retail platform has it’s the Retail Analytics engine that provides real time, accurate data gathered […]

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Homomorphism – Footprints for Retail’s unique feature or the secret ingredient that will make your Shopping Center stand out from the crowd

Inspired by the greek Greek homoios morphe (i.e. similar form) we use the term homomorphism to describe how corresponding elements of two systems behave very similarly in combination with other corresponding elements, in our case offline and online.  “Homomorphism” represents Footprints for Retail’s advanced AI framework that empowers our unique technology to have the capability […]

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Cover HOW TO Choose Mkt Objective Measure Visitor Satisfaction

HOW TO Choose your marketing objective from the predefined recipes – Measure Visitors Satisfaction

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Increase Event Attendance

HOW TO Choose your marketing objective from the predefined recipes – Increase Event Attendance

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Increase Visit Duration

HOW TO Choose your marketing objective from the predefined recipes – Increase Visit Duration

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Increase Frequency of Visits 1

HOW TO Choose your marketing objective from the predefined recipes – Increase Frequency of Visits

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Increase Cross Shopping

HOW TO Choose your marketing objective from the predefined recipes – Increase Cross Shopping

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Drive In Store Traffic

HOW TO Choose your marketing objective from the predefined recipes – Drive In-Store Traffic

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Drive Loyalty

HOW TO Choose your marketing objective from the predefined recipes – Drive Loyalty

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Increase Shopper Engagement

HOW TO Choose your marketing objective from the predefined recipes – Increase Shopper Engagement

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Generate Sales Leads

HOW TO Choose your marketing objective from the predefined recipes – Generate Sales Leads

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Generate Marketing Leads

HOW TO Choose your marketing objective from the predefined recipes – Generate Marketing Leads

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO Choose Mkt Objective Increase Brand Awareness

HOW TO Choose your marketing objective from the predefined recipes – Increase Brand Awareness

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real […]

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Cover HOW TO ADD A new creative Email

HOW TO Add new campaign creatives – Email.The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can add new campaign creatives for an Email campaign. Step 1. Select Campaign Creatives Go […]

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Cover HOW TO Set up an email campaign

HOW TO Set-up an Email campaign. The Quick & Easy Guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can set an Email campaign for your commercial real estate.  Step 1. Select Campaign Set-Up […]

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Cover HOW TO ADD New Creative SMS

HOW TO Add new campaign creatives – SMS.The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can add new campaign creatives for an SMS campaign. Step 1. Select Campaign Creatives Go […]

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Cover HOW TO Set up an SMS campaign

HOW TO Set-up an SMS campaign. The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can set an SMS campaign for your commercial real estate.  Step 1. Select Campaign Set-Up […]

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Cover HOW TO Add New campaign creatives Google Ads

HOW TO Add new campaign creatives: Google Ads. The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can add new campaign creatives for a Google Ads  campaign. Step 1. Select Campaign Creatives […]

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Cover HOW TO Set up a Google Ads campaign

HOW TO Set-up a Google Ads campaign. The Quick & Easy Guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can set a Google Ads campaign for your commercial real estate.  Step 1. Select Campaign […]

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Cover HOW TO Add new campaign creatives

HOW TO Add new campaign creatives: Facebook Ads. The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can add new campaign creatives for a Facebook Ad campaign. Step 1. Select Campaign Creatives […]

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Cover HOW TO Set up a Facebook Ads campaign

HOW TO Set-up a Facebook Ads campaign. The Quick & Easy Guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can set a Facebook Ad campaign for your commercial real estate.  Step 1. Select Campaign […]

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Cover HOW TO View Indoor

HOW TO View and understand the indoor shopping performance of your commercial real estate. The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can view and understand your shopping indoor performance of your commercial real estate.  Step 1. […]

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HOW TO view your complete digital ecosystem performance in one place. The QUICK EASY guide

HOW TO view your complete digital ecosystem performance in one place. The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can easily view your complete digital ecosystem performance in one place.  Besides each metric there […]

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HOW TO Generate a PowerPoint report for the monthly performance of your complete digital ecosystem

HOW TO Generate a PowerPoint report for the monthly performance of your complete digital ecosystem. The QUICK and EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can easily generate a PowerPoint report for the monthly performance of  your complete digital ecosystem. […]

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Cover HOW TO Set up a multi channel campaign

HOW TO Set-up a multichannel campaign. The QUICK & EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how you can set a multichannel campaign for your commercial real estate.  Step 1. Select Campaign Set-Up […]

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Cover HOW TO

HOW TO Create digital marketing audiences from physical shopping behavioral data & more. The QUICK and EASY guide

Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.  In this section you will find out how to create your digital marketing audiences from physical shopping behavioral data & more. Step 1. Select […]

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Shopping center during coronavirus Footprints for Retail

How the Coronavirus outbreak can become the reset moment for shopping malls in this new decade

There is no doubt at this point that one of the most shaken industries in these times of crisis is the commercial real estate industry. The more the pandemic is expanding, governments all over the world tend to impose stricter measures that imply more and more shutting downs. As numbers show commercial real estate is one […]

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Priming Article Foto

Priming OR how to make sure your product is top-of-mind just before people go shopping

If advertising has one major goal, it definitely is to reach people at the moment and with the message that most influence their decisions. And these particular moments are just before their shopping trips. This is where the power of PRIMING resides. But what is priming? This very powerful tool is the effect advertising is […]

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What is indoor location intelligence and how can it be used by physical retailers?

In the technological era the moments we are separated from our smartphones are very rare. We nowadays carry them wherever we go, they replace wallets, purses and sometimes even the keys to our homes or cars. Besides all the features the smartphones have, they carry the golden ingot of our times: data. Whatever we do […]

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How marketers will refocus on brand strategy and stop stressing with meaningless tasks with the help of Artificial Intelligence

When talking about marketing and its tools no farther than 5 years ago phrases such as artificial intelligence, machine learning, big data monetization sounded as words from a faraway future that rather have more to do with science fiction movies and that can no way ever be related to a marketer’s daily job. Even today, […]

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Offline & Online behaviors matched for the Real Physical Retail Objectives

In accordance with a KPMG report regarding the Retail Trends of 2019 the first trend defined by the international organization is that of “ from we to me”. This means that the retailers use customer data to deliver hyper personalization in order to get a very in-depth understanding of their consumer’s behavior habits. The shopping […]

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Early adopter in retail innovation: how to survive in the digital retail era

We all heard about Amazon’s big move, who recently bought Whole Foods stores in the US and opened in less than a year the first cashier-free store in the world: Amazon Go. That shows us the direction Amazon is aiming at. A bold move that will attract other big retailers in revolutionising the supermarket concept […]

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Why shopping malls in the US are struggling to survive: the blind spots of physical retailers

Did you know no new shopping malls were built in the US after 2006? Did you know footfall traffic to the shopping mall dropped 50% now versus prior to 2010? And that 30% of all US shopping malls are projected to fall starting this year?   In the last two years there was an acceleration […]

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Money doesn’t grow on trees

Money doesn’t grow on trees, it grows in shopping malls and it’s shaped like data

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Data is the new oil and for shopping centers, getting in the business of processing offline factual data (to be mixed with online statistical data) means a new and very lucrative revenue stream.      There is a yet untapped income stream lingering in plain sight just beyond reach. All those people generating all that […]

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