Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
In this section you will find out how you can easily view your complete digital ecosystem performance in one place.
Besides each metric there is an info bubble that indicates how the data has been collected:
- Awareness- represents the metrics specific to each channel that demonstrate how many unique individual visitors have discovered your platforms. ( i.e. how many visitors you had on your website, how many people have viewed your Facebook posts, how many users have viewed your channels on search)
- Appreciation – represents those metrics specific to each channel that can measure to demonstrate degrees of engagement. These could include metrics such as page views, subscribers, email opens, etc.
- Action – represents those metrics specific to each channel that can measure the conversion to your specific objective. Like leads, data capture, content views or campaign clicks. It’s these KPI’s which ultimately help you measure ROI.
- Advocacy- aggregates all the KPI’s where people are sharing your content, talking or evangelising about your brand.
Step 1. Select Omnichannel Analytics Section
Go to the left hand menu and choose the Ecosystem Analytics and click on the Omnichannel Analytics Section.
Step 2. Select your reporting period
Choose from the top panel the time interval you need your digital performance results to be displayed.
Step 3. Select your shopping center
From the top panel you can choose one or more shopping centers for which you need to view your digital performance.
Step 4. Performance of your paid media
This dashboard provides you with performance analytics for all of your digital communication channels that make up your paid media. Here you can see the most important metrics for each advertising channel you have used within the chosen timeline.
Step 5. Performance of your owned media
This dashboard provides you with performance analytics for all of your digital communication channels that make up your owned media. You will get a consistent overview of all your various data types from different sources such as your website, app, wi-fi captive portal, etc.
Step 6. Performance of your earned media
This dashboard provides you with performance analytics for all of your digital communication channels that make up your earned media. Here you will get an overview of the organic data from different sources.