Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center. 

In this section you will find out how to create your digital marketing audiences from physical shopping behavioral data & more.

Step 1. Select Audiences Section 

Go to the left hand menu and choose the Shopper Profiling / Audiences and click on the Create New Audiences button. 

1 Audience Section 2
1 Audience Section 2

 Step 2. Name your new audience

Name your Audience so to know later in the process which audience you should use for your marketing campaign.

2 Name your Audience

 

Step 3.  Start segmenting your audience

Define the segmenting conditions for your audience in order to reach the shoppers that matter most for your campaign objective. You can start by focusing on the socio-demographic criteria, such as gender or income. 

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Step 4. Be specific

Then you may start being more specific and segment your audience in accordance with Data Sources or First Contact with your business as in the below example.

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Step 5. Be even more specific

As you move further down the drop down list you will be able to segment your audience based on criteria that is made available exclusively by Footprints for Retail’s proprietary Artificial Intelligence technology. You can even segment your shoppers based on their predicted shopping behavior like:

  • Preferred Days of Visit 
  • Duration of Visit
  • Propensity to Visit

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Step 6. Always click Save

And last but not least do not forget to click on the save button. You will be able to see your audience in the right corner menu and edit it again if you would like to add or remove segmentation criteria. 

 

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Good to know 

  • Dynamic Audiences

Your saved audiences are dynamic as they keep up with how shoppers interact with your brand ecosystem. All users’ data is updated daily based on their interaction with your store, your shopping center, your sales representative or your website.This data across your entire physical & digital retail ecosystem will update the composition of your saved audiences.

  • Synchronization:

Your saved audiences can be easily fed into your Google Ads and Facebook Ads accounts. So we can do more with your shoppers’ data.