Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center. 

In this section, you will find out how you can set up a multichannel campaign for your commercial real estate. 

Step 1. Select Campaign Set-Up Section 

Go to the left-hand menu and choose the Campaign Automation / Campaign Set-up button. You will automatically be directed to the Create New Campaign Section. 

1. Choose campaign Set up

Step 2. Choose your campaign objective

Before everything you have to select the marketing campaign objective from our pre-set recipes available for your commercial real estate:

  • Increase Brand Awareness
  • Drive In-Store Traffic
  • Increase Frequency of Visits
  • Increase Visit Duration
  • Drive Loyalty
  • Increase Cross-Shopping
  • Increase Shopper Engagement
  • Increase Event Attendance
  • Generate Marketing Qualified Leads
  • Generate Sales Qualified Leads
  • Measure Visitor Satisfaction

2. Choose your marketing objective

Step 3. Name and describe your campaign 

Here you will need to insert the name and a short description of your campaign.

3. Name your campaign

Step 4. Choose the campaign period

Here you need to select the period in which you want your campaign to be displayed.

4. Choose the campaign period

Step 5. Choose the business location for which you are creating the campaign for

5. Choose your business location

Step 6. Fill in the destination URL for your campaign

In this field, you must fill in the destination URL of your campaign which means that when clicking on your ads the users will be sent here. 

6. Fill the URL destination

Step 7. Choose the channel/s on which you want your campaign to be delivered.

Here you can choose one or more channels for your campaign. For Facebook Ads and Google Ads, you will also need to fill in the amount you wish to spend.

7. Choose your channels

Step 8. Don’t forget to Save

In the last step of this section, you have two options: you can either Save the set-up you have made for this campaign and use it later to add the creative assets or you can click on the Save & Go Next button to move on to the following section where you will be adding your creatives. 

8. Click Save