Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes.
In this HOW TO section you will find out more about the Increase Visit Duration Objective.
If you are wondering how much time your customers spend in your shopping center and how can you make them stick around longer we have your answer: dwell time analysis.
This campaign recipe focuses on targeting specific audiences based on their average visit duration within a determined time range, according to a minimum number of visits detected on the same mobile device. This will allow you to send your audience a reason to spend more time in your tenants’ stores.
We have gathered excellent campaign insights by using incentives such as “extra free parking”and “instant vouchers” redeemable within a limited number of hours.
Note: This recipe is currently being updated and will be available soon.