Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes
In this HOW TO section you will find out more about the Increase Shopper Engagement objective.
The biggest marketing challenge today is how to engage the shopper. You need to exceed shoppers’ expectations and give customers compelling reasons that will make them want to engage and spend more. But you can’t do this if you don’t have enough data from your customers.Our technology explores how to meet these expectations while driving engagement and positively impacting commercial performance.
This campaign taps into the shopper engagement type of activations. This is where we deliver a fully customized extension of our software that can be used by hostesses in order to engage 1:1 the shoppers. It works as a progressive web application set-up on a tablet and it has the capability to collect data, create prize-driven mechanics just like games, and send vouchers to be consumed in a limited range of time. It also works in an offline environment, for data storage under any conditions.
This web application can be set-up and used directly on touch-enabled digital screens within shopping centers.
In order to choose this type of objective for your marketing campaign you need to follow two steps:
Step 1. Select Campaign Set-Up Section
Go to the left hand menu and choose the Campaign Automation / Campaign Set-up button. You will automatically be directed in the Create New Campaign Section.
Step 2. Choose your campaign objective
From the drop down list you have to select the Increase Shopper Engagement campaign objective.