Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes
In this HOW TO section you will find out more about the Increase Frequency of Visits marketing objective.
Without a doubt, the frequency of visits is one of the most important sales drivers. And new technology makes it possible to increase it without guessing anymore how many visits you had in the past two months. By using the frequency of visits analysis, we are able to automatically and dynamically define various behavioral segments.
This campaign type will allow you to target very specific audiences based on their average frequency of visits, whether what interests you is “weekly”,“monthly” or “yearly”, and more important to send them a reason to come back more often.
While “buy one, get one free” promotions tend to be the easiest to understand for the consumer, occasion-based and audience-customized promotions, which are connected to local or timely occasions, present a fun and unique way to promote your business. For example, for this campaign type, we already have a very well-defined mechanic which rewards the next visit with vouchers redeemable in the next (limited amount of) days.
In order to choose this type of objective for your marketing campaign you need to follow two steps:
Step 1. Select Campaign Set-Up Section
Go to the left-hand menu and choose the Campaign Automation / Campaign Set-up button. You will automatically be directed to the Create New Campaign Section.
Step 2. Choose your campaign objective
From the drop-down list, you have to select the Increase Frequency of Visits campaign objective.