Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes.
In this HOW TO section you will find out more about the Increase Event Attendance marketing objective.
Increasing event attendance is a desired marketing goal, but sometimes it can be problematic to achieve. This type of automation campaign is specially created to promote your events by increasing event awareness and getting more online responses from your potential shoppers.
The campaign ads themselves include a short description and an RSVP button that allow you to generate custom lists of users who responded “Going”, “Interested,” or both to your event and use those lists to run retargeting campaigns. For example, you can use an audience of users whose response was “Interested” and run a specific campaign to determine them to register for your event or you can use an audience of „Going” users to target them to register for other similar events. Within this type of campaigns, you can also set reminders for the audiences who RSVP-ed “Going”, and send them with different frequencies before the event, via consented direct marketing channels.
Note: This recipe is currently being updated and will be available soon.