Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes
In this HOW TO section you will find out more about the Increase Brand Awareness marketing objective.
If you’re wondering how to grow and influence your shopper’s buying decision in relation with your commercial real estate business, then you already know that brand awareness is the key differentiator between a sale and a lost sale.
You can improve your market performance through brand recall and name recognition with two advanced features of this campaign type in Footprints for Retail Platform.
By engaging your existing audience or your current audience’ lookalikes based on their indoor behavior pattern and intent, at key points in the customer journey (i.e. high traffic hours). Footprints for Retail offers advanced capabilities to increase the visibility of your offering by reaching specific audiences that are more susceptible to your message for better results.
In order to choose this type of objective for your marketing campaign you need to follow two steps:
Step 1. Select Campaign Set-Up Section
Go to the left hand menu and choose the Campaign Automation / Campaign Set-up button. You will automatically be directed in the Create New Campaign Section.
Step 2. Choose your campaign objective
From the drop down list you have to select the Increase Brand Awareness marketing campaign objective.
Step 3. Go to Automation Flow and choose the Priming effect within your process of delivering your campaign.
Moreover you can influence consumer behavior through the priming effect available within our platform in the Campaign Automation / Automation Flow Section. Footprints collects behavioral patterns for each mobile user, analyzes it and predicts the next visit for specific audiences. In this manner we are offering you the means to run campaigns that are looking to achieve a priming effect.
You can create campaigns aimed to reach subjects with high propensity to visit score, by targeting them within 3-8 hours before they would come to your shopping center. This is a huge potential for a priming effect in order to increase their likelihood to purchase certain offers with up to 75%
More about the priming effect here.