Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes
In this HOW TO section you will find out more about the Generate Marketing Leads objective.
For most retail businesses, acquiring new leads is a relatively simple process, but generating marketing qualified leads that are ready for sale is a more difficult task. This campaign type is specially created to collect leads directly through the ads you’re promoting, based on the user’s engagement with the business’s content. As the user sees your ad and clicks on it, the next screen is a custom form where the user data will be collected to be sent to you or to the advertisers that run the campaign. Using this type of campaign, you will be able to better engage with your potential shoppers and gather relevant user data for your sales department in order to influence interested users in making a purchase decision.
In order to choose this type of objective for your marketing campaign you need to follow two steps:
Step 1. Select Campaign Set-Up Section
Go to the left-hand menu and choose the Campaign Automation / Campaign Set-up button. You will automatically be directed to the Create New Campaign Section.
Step 2. Choose your campaign objective
From the drop-down list, you have to select the Generate Marketing Leads campaign objective.