Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
Within Footprints for Retail you have the possibility to choose from our pre-designed Campaign Automation recipes which are configured to address specific commercial real estate business objectives. You are able to choose from 11 automated marketing recipes
In this HOW TO section you will find out more about the Drive Loyalty objective.
Customer loyalty is vital to business success. Omnichannel loyalty provides shoppers with the opportunity to be rewarded for their time spent and engagement on your physical, as well as digital properties (websites, mobile app).
This campaign type is more than just a recipe, it’s an actual module that requires the pre-installment of two software tools: #1 SDK on your mobile app and website for data collection of specific user actions that you can later reward, and #2 OCR for automatic translation of purchase receipts.
More specifically, you can loyalize your users with surprise prizes based on their actions such as purchases, frequency of visits and dwell time on your website and mobile app.
As an extra feature and benefit, the loyalty SDK and OCR kit also generates data enrichment of your visitors’ profiles. All the shopping profiling data will help you drive personalized communications and, ultimately, better customer experience.
In addition to the website and mobile app, you can also reward your shoppers’ recurrent engagement after they register in data collection campaigns with up sale component (see recipe Increase Shopper Engagement). When your visitors submit their entrance in the campaign,including the value and store name of their purchase receipts, by using Data Collector web-based app (our proprietary tool, fully integrated in Footprints for Retail), this provides you an extra source of data for your Drive Loyalty campaigns. All-round added value.
In order to choose this type of objective for your marketing campaign you need to follow two steps:
Step 1. Select Campaign Set-Up Section
Go to the left hand menu and choose the Campaign Automation / Campaign Set-up button. You will automatically be directed in the Create New Campaign Section.
Step 2. Choose your campaign objective
From the drop down list you have to select the Increase Shopper Engagement campaign objective.