Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center.
In this section you will find out how you can add new campaign creatives for an SMS campaign.
Step 1. Select Campaign Creatives
Go to the left hand menu and choose the Campaign Automation / Campaign Creatives button. You will automatically be directed in the New Campaign Creatives Section.
Step 2. Select a marketing objective
You will need to select from the dropdown list one of the marketing objectives.
Step 3. Choose your campaign
After choosing your marketing objectives the campaigns set-up with the respective marketing objectives will be available in the next field. From the dropdown list you need to choose the campaign for which you want to add the creatives.
Step 4. Click on SMS
Click on SMS to reveal the fields you need to fill in in order to have a complete SMS creative.
Step 5. Fill in your Headline
The first and only field you will need to fill in is the text for your SMS. The text must contain no more than 320 characters including spaces.
As previously indicated in the How to Set-up an SMS campaign the URL provided there will appear in your preview already shortened by our app.
Step 6. Don’t forget to Save
You can click on the Save button down at the end of the section to save your creatives and decide your next steps later or you can Save & Go Next: if you are set with your assets than click on this button down at the end of the section that will automatically lead you to the next section where you will be setting the Automation Flows.
Good to know
You won’t be needing to add a budget to this type of campaign as fees are applicable in accordance with your contract with Footprints for Retail.