Footprints for Retail is the most advanced marketing automation tool that enables shopping centers for the first time ever to address audiences based on behavioral data generated within the shopping center. 

In this section, you will find out how you can add new campaign creatives for a Facebook Ad campaign.

Step 1. Select Campaign Creatives

Go to the left-hand menu and choose the Campaign Automation / Campaign Creatives button. You will automatically be directed to the New Campaign Creatives Section. 

Step 2. Select a marketing objective

You will need to select from the dropdown list one of the marketing objectives.

Step 3. Choose your campaign

After choosing your marketing objectives the campaigns set up with the respective marketing objectives will be available in the next field. From the dropdown list, you need to choose the campaign for which you want to add the creatives. 

Step 4. Click on Facebook Ads 

Click on Facebook Ads to reveal the fields you need to fill in in order to have a complete Facebook Ad creative.

Step 5. Fill in your Headline

The first field you will be needing to fill in the text is that of the Headline of your Facebook Ad. Your Headline must contain no more than 25 characters including spaces. 

On the right side of the screen, you will be displayed at all times a preview of your assets for mobile & desktop versions so you can see how your ad will be displayed. 

Step 6. Fill in your description

Second, you will be needing to fill in the description. Your Description must contain no more than 90 characters including spaces. 

Step 7. Choose your Call to Action button text

From a dropdown list, you can choose the text for your Call to action button.

Step 8. Choose your link description

In this field, you must fill in your link description. 

Step 9. Upload image

Click on the upload button and upload the visual for your ad (if the image doesn’t fit the requested dimensions you can use the crop tool to adjust it). 

Step 10. Don’t forget to Save 

You can click on the Save button down at the end of the section to save your creatives and decide your next steps later or you can Save & Go Next: if you are set with your assets then click on this button down at the end of the section that will automatically lead you to the next section where you will be setting the Automation Flows.

Good to know

The budget allocated for this channel is automatically filled in from the settings you have made initially in the Campaign Set-Up Section (if you want to change it you must go back to your Campaign Set-Up Section and make the changes there).